“A highly-successful publicist with more than 20 years of global experience in the Entertainment, Pro Sports and Lifestyle arenas.”
Bold, creative visionary and charismatic-are just a few of the attributes embodied by PR maven and brand architect Colleen Kirk.
As Founder and President of The Kirk Group, a global brand architecture and PR strategy firm, Colleen has been an international virtuoso in public relations with renowned presence in entertainment, professional sports and lifestyle brands, capitulating her growing firm into an international publicity, brand architecture and exclusive event design powerhouse. After opening her original office in Los Angeles, Colleen expanded The Kirk Group to the East Coast with an office in New York before opening an agency office in Vancouver, B.C., when her now husband began a 10 season run on the popular SyFy show “Stargate.” She has done unit publicity for the Steve Nash Documentary Film, Cinecoup Film Accelerator project “Black Land” and garnered a stellar client list that includes Corus Entertainment, Paperny Films, Crunchtime Films, ThunderBird Television, Steve Nash (2 Time MVP and NBA All-Star) Sports Clubs, Robbie Wyckoff, lead singer for “The Wall” Tour (Pink Floyd), Steve Nash Enterprises, Louis Van Amstel of ‘Dancing With The Stars’ fame, NBC Television (US), Major League Baseball and a reality TV star or two, among others. Kirk’s agency also provides clients with PR services for targeted marketing campaigns, crisis media management tactics and community relations initiatives. The Kirk Group’s client roster has steadily grown to include entertainment talent, global beauty companies, actors and production houses.
Beginning her career as a makeup artist and creative consultant for national cosmetic brands, Colleen quickly realized her love of working in the entertainment industry in Los Angeles with
personalities as Whoopi Goldberg, Janet Jackson, Vanessa Williams, Paula Abdul and Cher. Colleen forged groundbreaking opportunities for cosmetic brands in television, feature films and music projects, including The Billboard Music Awards, the Grammys, The Miss Universe Pageant, The People’s Choice Awards and The Golden Globes. Colleen went on to work with some of the largest cosmetic brands in the world, including Estée Lauder, Kao Sofina, Lancôme, Neutrogena, and Artistry where she spent a decade traveling an average of 180 days a year through 42 countries, experiencing many cultures “from Paris to the Amazon”. As a PR brand ambassador, Colleen learned the ropes of international media and went on to expand her PR reach when she signed Major League Baseball stars Eric Karros and Eric Young, among others. For seven years, she provided PR services to controversial baseball legend Barry Bonds, during his historic run to make baseball history. It was during this time that Colleen also began working on the production side of entertainment PR for her client’s film and television projects.
Colleen is an avid supporter of the BC Adoptive Families Association, an organization whose mission is to promote and support adoption with a greater vision of finding a permanent, loving family for every child. She is currently spearheading a project to create mentorship programs to assist youth aging out of the foster care system.
As the parent of a child on the Autism Spectrum, Colleen knows first-hand the challenges many children like her daughter face in trying to fit into a traditional learning environment, often without the support and mechanisms they need. Believing that children are motivated to learn in different ways, Colleen’s focus for the past 5 years has been to help other parents like herself discover alternative learning methods utilizing visual learning techniques, technology based learning programs and involvement in local arts programs for children.
Colleen currently divides her time between Los Angeles, Vancouver and New York.
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